Privacy Policy

Last updated: 2 September 2026

At ModeMuse Ltd, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit modemuse.co.uk, contact us, sign up for communications or purchase products from us.

1. Who We Are

For the purposes of applicable UK data protection legislation, the organisation responsible for your personal information is:

ModeMuse Ltd
9 Taunton Road
London, England
SE12 8PQ
United Kingdom

Email: admin@modemuse.co.uk

2. Information We Collect

Depending on how you interact with our website, we may collect information such as:

Contact Information

This may include:

Name
Email address
Telephone number
Billing and delivery address

Order Information

When you make a purchase, we may collect information necessary to process and manage your order, including:

Products purchased
Order number
Delivery details
Billing information
Payment status
Communication relating to your order

Payment card information may be processed directly by our payment service providers rather than being stored by ModeMuse.

Website Usage Information

When you visit our website, certain technical information may be collected automatically, such as:

IP address
Browser type
Device information
Operating system
Pages visited
Referring website
Approximate usage information
Website interaction data

We may collect this information using cookies and similar technologies.

3. How We Use Your Information

We may use personal information to:

Process and fulfil orders
Arrange delivery
Process payments
Provide customer support
Respond to enquiries
Manage returns and refunds
Send service-related communications
Improve our website and services
Understand website usage and performance
Prevent fraud and abuse
Maintain website security
Comply with legal and regulatory obligations
Send marketing communications where you have provided appropriate consent or where otherwise permitted by law

4. Legal Bases for Processing

Depending on the circumstances, we may process your personal information because:

It is necessary to perform a contract with you
You have provided consent
It is necessary for our legitimate interests
We need to comply with a legal obligation
It is necessary to protect our website, business or users from fraud or misuse

Where we rely on consent, you may withdraw your consent at any time.

5. Marketing Communications

If you subscribe to our mailing list, we may use your email address to send information about ModeMuse, including new products, promotions, offers and updates.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing communications does not prevent us from sending essential service communications relating to your orders or account.

6. Cookies

We use cookies and similar technologies to operate our website, analyse traffic and improve your browsing experience.

For more information, please see our Cookie Policy.

7. Third-Party Service Providers

We may use trusted third-party service providers to help us operate our business and website.

These may include providers involved in:

Payment processing
Website hosting
Website analytics
Email communications
Delivery and logistics
Website security
Customer support
Fraud prevention

Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate safeguards are in place.

8. Google reCAPTCHA

Our website uses Google reCAPTCHA to help protect forms and services against spam and automated abuse.

Google may collect information about your device and interactions with the website for security and risk-analysis purposes.

Your use of reCAPTCHA is subject to Google's applicable policies and terms.

9. Sharing Your Information

We do not sell your personal information.

We may share relevant information with service providers and other organisations where necessary to operate our business, fulfil your order, process payments, deliver products, provide customer support, maintain website security or comply with legal obligations.

We may also disclose information where required by law or where necessary to protect our legal rights, customers or business.

10. International Data Transfers

Some service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period may depend on:

The nature of the information
Why we collected it
Our legal and accounting obligations
Whether there is an ongoing business relationship
The need to resolve disputes or enforce agreements

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

12. Your Data Protection Rights

Depending on the circumstances, you may have rights under UK data protection law, including the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of personal information
Request restriction of processing
Object to certain processing
Request data portability
Withdraw consent where processing is based on consent

These rights are subject to certain legal conditions and exemptions.

To exercise your rights, please contact us using the details below.

13. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

14. Children's Privacy

Our website is intended for general consumers and is not specifically directed at children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

15. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.